Chicago Towers - Internal Case Study
Chicago is a city known for its impressive architecture, especially when it comes to modern skyscrapers. At Viz Academy & Partners Studio, we had the opportunity to work on an internal team project that involved creating 3D visualizations of an iconic skyscraper located at the Chicago River.
Through this project, we were able to gain valuable insights into the benefits of using architectural and marketing skills to gain interesting results for real estate agencies and architecture and design companies.
Type of project: 3D visualizations // architecture design // marketing studies
Type of image: Exterior // 17 still visuals
Iconic city
Chicago is known for its iconic architecture, and the city continues to push the boundaries of modern design. One of the most exciting recent additions is the Vista Tower, which stands at 101 stories and is the third tallest building in Chicago.
Designed by Jeanne Gang, the tower features a unique undulating exterior that mimics the movement of the nearby Chicago River. The building also includes a mix of residential and hotel spaces, as well as a rooftop garden with stunning views of the city.
Other notable recent additions to Chicago's skyline include the One Bennett Park tower, which stands at 70 stories and features a curved glass exterior, and St. Regis Chicago, which boasts a striking cantilever design and an elegant, modern interior. These buildings demonstrate Chicago's commitment to pushing the boundaries of modern architecture and continuing to be a global leader in design.
Advantages of collaborating with our studio:
Accurate Representation
Using our advanced software and expertise, we were able to create a highly accurate 3D visualization of the new skyscraper. This allowed the architects and developers to see a detailed representation of the building before construction began.
Marketing Advantage
Our 3D visualization was used to create marketing material for the new skyscraper. This allowed the developers to show potential investors and buyers a detailed representation of the building, helping to generate interest and secure funding.
Realistic Presentation
Our 3D visualization allowed the architects and developers to present the building in a realistic and engaging way. This helped to generate excitement about the project and showcase its unique features.
Presenting skyscrapers in iconic cities
Our team conducted extensive research on each city and its unique characteristics, including its architecture, culture, and history. By incorporating these elements into the visualizations, we were able to create a compelling story that captured the character of each city and showcased the buildings in the best possible light.
Check our case study about marketing studies →
The importance of showing the character of specific cities to customers
By highlighting the unique features and characteristics of each city, we were able to create a deeper emotional connection with customers and showcase the buildings in a more meaningful way. This approach allowed us to create a more compelling story that resonated with customers and helped to drive sales.
Using marketing tools and 3D visualizations to get the best results
Our team conducted extensive research on target groups and their moods, and we were able to create visualizations that appealed to the specific needs and desires of each group. By combining marketing tools and 3D visualizations, we were able to create a powerful marketing campaign that resonated with customers and helped to drive sales.
We understand that every visual communicates a unique message. The aesthetics of the image is not just an artistic choice, but also a strategic decision that resonates best with your potential clients. By meticulously studying each city's unique characteristics and leveraging marketing insights, we craft imagery that aligns seamlessly with your business objectives.
This approach is not simply about creating stunning visuals; it's about integrating these visuals into your broader business strategy, ensuring they contribute to the achievement of your goals. Our commitment to this level of detail and strategic thinking is what sets us apart in the industry.
We welcome the opportunity to bring this game-changing perspective to your projects, fostering a partnership that enhances your business growth and success.
Ready to present your next design?
If you are interested in exploring the potential of architectural visualization for your projects, we invite you to reach out to our team today.
Our expertise and passion for architectural visualization can help bring your projects to life in new and exciting ways.
